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Digital Retention & CRM Manager

Job Title: Digital Retention & CRM Manager
Contract Type: Permanent
Location: City of London, London
Industry:
Salary: £50000 - £70000 per annum
Start Date: ASAP
REF: 2197
Contact Name: Zoe Hallam
Contact Email: zoe.hallam@parallelconsulting.com
Job Published: 8 months ago

Job Description

An exciting opportunity to join a multi national consumer goods company at one of their well established headquarters in London. With over 400 brands and 2 billion people using their brands every day, they are now looking to grow their disruptive business models and engage with consumers on a B2C level.

The role of Digital Retention and eCRM Manager, will require you to be a key point of knowledge in this area, assisting multiple brands on how to get to grips with the basics of customer life cycle.You will work closely with the stakeholders of these brands in terms of strategy but also advise Junior retention specialists.

***Very soon you will be building your own internal team in this area to manage.***

Key responsibilities:
- Key data segmentation & management
- Improve customer return rates and repeat purchase rates for existing customers
- Briefing designers & collaborating with marketers ti implement marketing communications
- Set up and help manage eCRM programmes
- Be passionate about the UX and customer journeys ti maximise revenue
- Manage campaign budgets and optimise efficiency and quality of these campaigns

Essential skills required:
- Good commercial awareness of eCommerce and retail
- Understanding of key market metrics such as; ROI, CPA, RFM and LTV
- Help build and innovate operational frameworks
- Excellent Excel skills with high levels of numeracy and accuracy
- Understanding of Customer Acquisition and customer conversion
- Commercial or retail with focus on direct to consumer experience

This is a great opportunity for someone to make the step up and get that all important multinational name on your CV - with the chance to lead and manage your own team, plus a competitive salary and a great benefits package.




Parallel Consulting is a multi-awarding winning, global leader in Analytics & Data Science recruitment.
With over 12 years expertise, we assist our clients within Analytics, Customer & Marketing Insight, Web Analytics, Big Data, Data Science, Credit Risk and BI.